Affiliate Starter Kit


The Affiliate Starter Kit is an interactive, detailed course designed to help prospective affiliate owners, like you, who are in the early stages of gym ownership. It will help you understand proper financial planning and budgeting, location scouting, lease negotiations, building your brand, and creating sales processes and marketing strategies. The guided course also provides templates, worksheets, and a community discussion board so you can optimize all the resources it has to offer.

The Starter Kit will give you the guidance and confidence needed to own a successful CrossFit affiliate. No matter what stage of the application process you are in, there is real and tangible value in the Affiliate Starter Kit.

Your purchase of the Affiliate Starter Kit will grant you access to the Affiliate Toolkit for six months while you complete the course. The Toolkit is only available to affiliate owners and is home to the Affiliate Partner Network, Affiliate Roundtables, Affiliate Programming, the Affiliate Playbook, and the Affiliate Marketing Kit.


The following course is required:

  • CrossFit Level 1 Trainer (CF-L1) credential or higher

Other Information

Module 1: Welcome, New and Prospective Affiliate Owners! (20–30 min.)

Module 2: Telling Your Story (35–45 min.)

Module 3: Creating a Business Plan (35–45 min.)

Module 4: Financial Planning (50–60 min.)

Module 5: Choosing Your Location (70 min.)

Module 6: Securing Your Location (40–50 min.)

Module 7: Designing Your Facility (50–65 min.)

Module 8: Building Your Brand (60 min.)

Module 9: Marketing (45–60 min.)

Module 10: Sales (60 min.)

Module 11: Operations (40–50 min.)

Module 12: Financial Management (55 min.)

Module 13: Staff Development (60–75 min.)

Module 14: Looking Ahead (40 min.)

Module 15: How to Maximize CrossFit HQ Resources (40 min.)